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Facebook is Partnering with Major UK Newspaper to Publish Sponsored Posts Downplaying Privacy Concerns

The Infinite Brief
Facebook is paying The Daily Telegraph to run a series of positive sponsored stories that praise the company and downplay ‘technofears.’

The British newspaper is running dozens of stories that defend Facebook on controversial subjects like terrorism, hate speech, and cyber-bullying.

The series – called “Being human in the information age” – has published 26 stories over the last month, to run in print and online, and is produced by Telegraph Spark, the newspaper’s sponsored content unit.

In an email, Facebook spokesperson Vicky Gomes said that “this is a part of our larger marketing efforts in the UK with the goal of educating and driving awareness of our local investments, initiatives, and partnerships here in the UK that have a positive impact on people’s lives.”

Curated from Business Insider

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