Amazon’s home surveillance company Ring is using video captured by its doorbell cameras in Facebook advertisements that ask users to identify and call the cops on a woman whom local police say is a suspected thief.
In the video, the woman’s face is clearly visible and there is no obvious criminal activity taking place.
The video freezes on a still of the woman’s face from two different angles: “If you recognize this woman, please contact the Mountain View Police Department … please share with your neighbors,” text superimposed on the video says.
Police departments request information from private companies all of the time. But Ring’s call to action shows how Amazon advertises Ring as a vigilante extension of law enforcement.