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Personal Privacy

Florida is Selling Drivers’ Personal Information to Marketing Firms and Other Third-Parties

The Infinite Brief
Records show the Florida Department of Highway Safety and Motor Vehicles (FHSMV) made $77 million in 2017 by selling drivers’ personal information to more than 30 private companies, including marketing firms, bill collectors, insurance companies and data brokers.

While the FHSMV sells driver data to private companies, those companies are not permitted to use that data for marketing purposes, but not every company plays by the rules.

One of the data brokers accessing Florida DMV information is Arkansas-based marketing firm Acxiom, which has an agreement with the state to buy driver and ID cardholder data for one cent per record.

On its website, Acxiom claims it has collected information from almost every adult in the United States.

Curated from WXYZ


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