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Business Privacy

Apple’s Recent Privacy Update is Crippling Location-Based Marketing

The Infinite Brief
In mid-September Apple released iOS 13, which asks users if they want to opt-in to share their location with app makers.

Apple’s update targets app publishers that capture user location data through questionable means.

The update is designed to weed out sketchy publishers that don’t have a legitimate use case for collecting someone’s location data.

Apple’s update will affect retailers because of their frequent use of location-based data for marketing purposes.

It will also cause headaches for so-called attribution vendors, which use location data to determine whether someone went into a store to make a purchase.

Curated from AdAge

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